What is SEO?
SEO (Search engine optimization) is the procedure of making a web page easy to find, easy to crawl, and easy to categorise. It is all about helping your clienteles find out your business from among thousands of other companies. SEO is an essential part of any digital marketing strategy. It is principally concerned with a holistic move towards driving customers to your business through online platforms. And to accomplish that, one must ensure that the website ranks higher in the SERP (Search Engine Result Page). Looking at the facts- nearly 3.5 billion searches online take place every day. The advent of the global economy makes virtually every business have an online presence. Try to visualise a fraction of those 3.5 billion searches happening for your business. To achieve that standard, your website must rank higher in the SERP, must perform well in social media marketing, and the PPC (pay per click) activities must go very well along with other digital marketing tasks.
An appropriately executed SEO strategy makes a website rank on the first page of SERP. And the common belief is people usually scan and review the first two pages of the SERP. Approximately 74% of consumers use search engines to find local business information and on a daily basis, nearly 80-90% of customers check online reviews before finally purchasing any products. These figures illustrate why it is so imperative to keep your website ranked high in search engines.
Whether you are a small business or a big brand, SEO helps you create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increase the rate of conversion.
SEO also helps create brand awareness for your business as search engine users are more likely to trust a site that are on the first page of search engine results pages (SERPs) than brands which are not.
Here are a few points which explain how SEO can help your business
- SEO helps you increase clientele: One of the main reasons for having a website is to stand out from your competition and increase your customer base. Businesses that have an SEO optimized website bring more customers and grow twice as fast than businesses who do not have one. SEO is undoubtedly the most efficient and affordable marketing strategy that exists today. Refining your SEO strategy allows your business to get found online easily, which upsurges traffic to your website and to your store, and helps you to get more clients. Furthermore, it will only bring in customers who are actively seeking to find your product or service and bring targeted traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
- SEO complements Word of Mouth Marketing: SEO is an important part of referral marketing because people who hear about your company would want to look it up online, but they won’t always remember the name. However, if they remember that it was a certain keyword related to it and if you’ve done your SEO homework, they are more likely to find your business.
- SEO increases credibility: SEO is an elementary way to get your website found online and is extremely significant for businesses without a storefront. Optimizing your SEO shows that you are concerned about your business and makes it credible in the eyes of people/prospective customers.
- SEO Boosts Your Business Reputation: One of the paybacks of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines, your potential customers are more likely to trust your brand when they search for a particular term over other brands that do not have a strong web presence. SEO increases your ranking in search engines, putting you at the top of the page and at the forefront of the minds of your target audience.
- Better Conversion Rates: SEO-optimized websites load faster, are easy to read and surf, and will display correctly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grasp and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and recurring visitors.
Conclusion
Simply having a website alone does not help anymore. There is no point of having a website that no one can find. Small businesses particularly need to be seen for them to grow and boost their sales. To thrive and survive in the business world today, SEO is an absolute necessity. Whether you have a local business with a brick and mortar presence or you are a niche company with a focused audience, SEO can work wonders for you. One should never forget that there is no inert SEO system that is going to stay forever because SEO is a process that never ends. With shifting online customer behaviour, search engines, too, have developed different policies. It is important to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans.
Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your website is a trustworthy source. The higher you rank in results pages, the more clicks and traffic your site will generate. Given all these facts, the importance of SEO cannot be overemphasized.
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